Softline at eroFame 2012 On 3rd-5th October took place the third edition of the eroFame Trade Convention in Hannover, Germany. This event became very special for the Softline brand because of its 10th anniversary celebration.

Although it was only third edition of the fairs, it can already boast a huge interest among entrepreneurs in the erotic business. Organizers report that the fair was attended by more than 160 exhibitors  from all over the world and this is why eroFame have become the most important event of this kind in Europe. This fact was also very important for Softline, so we decided to celebrate the 10th Anniversary precisely in Hannover.

In the fact of such an unusual occasion we tried to prepared the brand presentation perfectly. Starting from a carefully designed booth, new jubilee collection, to the birthday dinner for our best partners.

The trade convention was the best opportunity to show our premiere of the SLC 2012/2013 anniversary catalogue. A new collection of SoftLine lingerie was presented by two beautiful, long-legged models.

SoftLine Collection Gala Dinner held in the evening of the first day of the fair. Just after the official meetings at eroFame, the invited guests gathered in the banquet hall of the Hotel Ramada Britannia, and among them were representatives of Russia, Ukraine, Poland, Germany, France, Great Britain, the Netherlands and Hungary.

Softline at eroFame 2012

At the beginning the representatives of the brand welcomed all the guests. Then the CEO and vice CEO of the SLC company handed diplomas and thanks for the cooperation for all the guests.
Our Guests were honored in following categories:

Decade Best Partner:
–    Andrey Co. Ltd
Premium Business Partner
–    Astkol-Alfa Ltd
–    Gurman+K Ltd
–    Softland Poland Ltd
–    Debra Net Kft.
–    Distra GmbH
Business Partner:
–    LAMIREX Krzysztof Wiśniewski
–    Pink Shop Sp. z o.o.
–    Lovehoney Ltd
–    FH FUN Centrum Erotyki
–    Fun Factory GmbH
–    Fruto Proibido Lda.
–    Sarl S.B.M. Distribution
–    Kentonec OY
–    Cybernetto Handels GmbH
SLC Brand Fun:
–    Orion Versand GmbH
–    Mediatainment publishing Verlagsgesellschaft mbH
–    Tonga BV
–    Grass & Co LLC
–    Inverma Johannes Lange

After the main dish was a fashion show of SoftLine Anniversary Collection designed specifically to celebrate the decade of the brand. It was accepted with great enthusiasm.
Then was a time for one more surprise for the guests, a beautiful cake with the birthday candles and the special motto „SoftLine Collection – Decade of  Love”.
The meeting was held in a very friendly atmosphere and it took all night long …

Thank you that we could share with you these joyful moments!

This post is also available in: Polish